Spicy Cat Group
Company History / Milestone
The First Milestone
Spicy Cat Group started by opening a restaurant under the hotel at Suan Lum Night Bazaar. “Yi Wanxiang” that uses the kitchen together with the Champions Sports Bar, which is a restaurant Under a hotel with a lot of Chinese tourists, after that, I started having ideas and wanted to expand my business into a department store. therefore decided to choose Esplanade Ratchada because it is next to Ratchada Railway Market which is the latter landmark of the Chinese people, the name of the first shop Spicy Cat Under the concept of the first Mala DIY in Thailand Let customers choose raw materials by themselves. and Hunan-style Chinese food, Sichuan, ready to create a unique and well received dining experience from day one.
building the brand
Branch 2 CentralWorld Ready to rebrand the name La Meow in full Uplift the brand image to be modern ready to lay the foundation for business expansion and long-term growth
Expanding the experience
Branch 3 Central Rama 9 Expand business to customers in the office group according to the concept Quick Service Restaurant to respond to the hustle and bustle of the customer group Ready to expand the business with Thai restaurants in the group under the brand Mama Zaab in Shenzhen, China to accommodate more diverse customers.
New Concepts, New Opportunities
Expanding 2 more businesses SiamCenter AndThe Mall Thapra Ready to launch a beverage brand Meow Cha To complete the dining experience and create the brand's Ecosystem to be more complete.
Brand Portfolio Expansion
Year of growth of Spicy Cat Group, expanding all 5 branches in leading department stores Including Central Westgate, Central Ladprao, Themall Bangkapi, Futurepark Rangsit, Terminal Pattaya During the mala business in Thailand, it grew a lot. Continuous
Diversifying the Portfolio
Expanding 2 more branches Mega Bangna in a location and under Concept La Meow Bistro Mala Bar served with Chinese-style cocktails and provincial branches The first landmark of the Northeast Central Khonkaen
Brand Portfolio Expansion
Start developing business models for sustainable growth and distribute branches faster in all 3 branches Central Pinkrao, Seacon Srinakarin, Robinsons Ratchapruek with the brand concept "Spicy Juicy Healthy” with the decoration of the shop that looks simple Fast food menu and faster with modern decoration and launch Moyu Meow New Chinese food brand that meets the lifestyle of urban people. Start the first branch. Centerpoint Siam Square With a ready-to-eat menu that is convenient, fast and still retains the unique taste of the original Chinese taste. Reflecting the vision of creating a variety of brand portfolios to meet the needs of all groups of consumers
Diversifying the Portfolio
Year 2026, the year of big growth again, expanding the brand Moyu Meow to 3 more branches FuturePark Rangsit, Central Chaengwattana, Seacon Bangkae Continue the growth of the business group by launching keep in touch Social Dining restaurant that combines technology and new dining experiences. Ready to continue to expand branches of brands in the group continuously Pin the first branch Siam Paragon and the second branch The Circle Ratchapruk To support the growing customer base and strengthening the Spicy Cat Group in the restaurant market
Entering the Wellness Market
Expanding the business to the health drink market By bringing the brand of fresh yogurt premium More Yogurt into Thailand. Responding to the trend of health conscious consumers and enhancing the business group's ecosystem to cover both food and beverages and create opportunities for growth in the new lifestyle market
Strengthening The Brand Ecosystem
Spicy Cat Group has grown to become a Food & Beverage Group with business portfolios covering Chinese food, Social Dining and health beverages under 4 main brands, namely La Meow, Moyu Meow, Keep In Touch and More Yogurt. Expanding branches and enhancing customer experience for sustainable growth both in Thailand and the region